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Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic...
Every industry has its own lingo, an alphabet soup of acronyms that are tossed around like chips at a casino. For digital marketers, the fun is taken to an all-new level because you have to know...
Kayla Walters LinkedIn Content SpecialistBack to Our PeopleAs a bookworm and people-person, Kayla loves storytelling and making genuine connections. She’s passionate about the endless ways companies...
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really...
Privacy Policy Gravity Group Privacy Policy Last Updated on: December 8, 2022 Gravity Group recognizes the privacy rights of online visitors to our site www.gravitygroup.com and the...
Video is a form of media that has taken the digital landscape by storm in recent years. But more like a calm storm on a dry summer day: it's just what we need. Consumers are gravitating...
As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital campaign. But what is digital marketing, and where do you start? What Is...
Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....
I once worked in an office where everyone spoke in buzzwords and there were meetings about meetings. It got to the point that we actually played Buzzword Bingo on conference calls so that we...
Starting a web project can be overwhelming, and it can be difficult to know where to begin. Although each project is unique, we've found that the best way to ensure that a website meets your needs...
These days, it’s rare to find a business with social accounts that are managed by just one person. Although one person is generally responsible for making sure a strategy is in place and implemented...
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages,...
Taylor MartinLinkedIn Communications CoordinatorBack to Our PeopleIf there’s one thing Taylor is used to, it’s thinking on her feet. Between her large family and customer-service experience, you...
Client Testimonials"Acoustical Sheetmetal broadened its focus to gain market share and knew it was critical to have a social media presence. In conjunction with the grand opening of our new...
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless...
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This...
Here are some updates on what the marketing and branding industry has been up to! For the first time ever, Pepsi has overtaken Coke as the Effie Award's Most Effective Brand. This is notable, as...
A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...
Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing...
I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you...
It’s that time of year when the busyness of the holidays has faded, you’ve settled back into the routine of 5-day work weeks, and a year’s worth of marketing efforts stretch in front of you,...
As Marketers we often wear many hats, and it's easy to get caught up doing things the way they've always been done. But if we're not willing to keep up-to-date and take advantage of new...
On the way in to work this morning, I was reminded of the importance of looking up and taking a visual and mental break from my routine each day. We are still in the throws of winter in the...
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...
Dean of Students and Head of Generative AI at NYU Stern
Think AI is the new Google search engine? It’s actually more human than you might believe. Instead of treating it like a digital transformation tool, we should be treating it as a communication tool...
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He...
At Gravity, we've been composting our food waste for over a year and a half in an effort to reduce our carbon footprint. Since we started our composting program, we've significantly decreased our...
Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...
Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales...
You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...
Brand Strategy Designed to Help You Grow Your Business We help you identify the "why" and "what" of your business that matters most to your customers.Brand Story VideoAcoustical Sheetmetal...
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...
2016 has been another exciting year for imaging technology and while there were certainly a lot of advances and new exciting products released, below are my personal favorites. Drones Across the...
What’s the first thing you do when you’re looking for information? If you’re like most people, you go online and search for answers. So if we value the web so much, why do we take so many shortcuts...
Riley SwartzendruberLinkedIn Media ProducerBack to Our PeopleRiley has the drive to tell stories, so much so that he trekked up Mount Kilimanjaro with 30+ pounds of camera equipment to document the...
It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film...
Accessibility Statement — Gravity Group URL: https://www.gravitygroup.com/ Gravity Group is committed to ensuring digital accessibility for people with disabilities. We are continually improving the...
Grow Your Manufacturing Business with Proven Marketing Strategies From marketing strategy to graphic design and video production, we can help you grow your business. Between business development,...
Mark FentonLinkedIn Media Production CoordinatorBack to Our PeopleMark is a creator. And while he may have dabbled in pottery and sculpture once upon a time, nowadays he creates the visuals which...
There are many learning styles, and over the years I’ve discovered that I learn best by doing. I can memorize facts and statistics after hearing or reading them, but to me, nothing beats rolling up...
Associate Dean for Research and Professor of Marketing at the University of Houston
Think back to a time you said yes to a request — do you wish you said no instead? Whether it’s peer pressure or people-pleasing tendencies, sometimes we find ourselves in situations where we answer...
Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what...
They say a picture is worth a thousand words, but what about just a color? There’s a science behind which colors provoke certain emotions and each color can say a lot more than you might think. Why...
Let me paint a scenario I've come across several times in the past few years. I'm on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad...
Co-Founder & CEO of 1440
The truth is — the news landscape is a mess. Unless you have hours to sift through sources and fact-check statements, you’re not likely to find the news you want that isn’t filtered behind emotions...
Late-night events. Business cards. Happy hours. Trade shows. These were all hallmarks of the traditional definition of the term “networking.” Well, pre-2020 anyway. As we look back on the last 18+...
Best-Selling Author and AI Strategist
From writing and coding to grocery store and drive-thru assistance, the rapid evolution of AI is hard to ignore. Companies are either embracing the new technology or banning it altogether, and...
With our 1st annual Brand Challenge, we’re challenging you - our hometown readers, clients and friends - to take a little time and nominate a small nonprofit that needs brand or marketing help. If...
It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner,...
When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how...
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative,...
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers...
Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and...
It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...
Stories are what move people and drive them to participate, believe, and often buy. A clear and compelling brand story is crucial to your company’s growth and success. How do you establish your...
Whether photography is your hobby or you just want to take better landscape photos with your phone, here are a few tips I have gathered that can help you improve your landscape photos. Golden and...
Catch up on what the marketing and branding industry has been up to! Google removed nearly double the amount of “bad ads” from its digital conduit from the previous year. Google is making an effort...
Senior Instructional Designer and e-Learning Specialist at Canon
When was the last time you took the time to learn something new? Whether you’re reading a book, watching a video, or taking a class, continuous learning is just meant to happen in your free time....
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and...
Here’s another chance to meet an essential behind-the-scenes member of the Gravity team. Ros is a writer, editor, graphic and web designer. She manages Gravity's internal marketing and helps as...
At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...
If you have worked with us on Brand Strategy, you're likely familiar with Steve Gilman, our President and Brand Strategist. Here's a chance to go behind the scenes with Gravity's founder: learn how...
We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...
In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle...
Contact Us We’d love to talk shop with you. Call us at 540-433-3071 and tell us about your marketing challenges or you can use this handy-dandy form below, because we like making things easy for...
If the last 18 months have taught us anything, it’s that a thriving workplace culture isn’t limited to a pseudo-modern company that offers beer and ping pong. No, it’s that thriving workplaces...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Executive Director of Shenandoah Valley Partnership
Cultural amenities, affordable housing, good schools — they aren’t just factors people look for when deciding to live somewhere, they’re what businesses are paying attention to when considering an...
Effective logo design requires a combination of intuition and strategy. I love this quote about how the two work together: “...by combining the intuitive immediacy of symbols and metaphors with...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
“Write a blog post, make it pop, give it a hook and a bang, and above all, make sure it's creative.” Being creative always sounds fun and easy; however, anyone who has ever needed to be creative on...
The era of making exaggerated product claims is long dead - at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected,...
That title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it...
You get a partner, not a pre-made plan Unique brand, marketing, and video solutions built around your challenges, your audience, your goals.Brand | Marketing | VideoA Partnership Customized to You...
Nationally-Recognized Full-Service Marketing Agency Ideas. Execution. Teamwork.More Than Placing Ads. Positioning You For Growth. Marketing is complex. We make it easy.You have to balance your...
Great marketing is informed by many disciplines—art, theater, psychology, sales, design, sociology—and I could list plenty more. Here is a ‘must read list’ of some of the best...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Winter is my favorite time of year for many reasons, one of which is photography in the snow. Snow and ice can magically transform even the dullest of environments into something magical. For me, it...
Here's a chance to meet an essential behind-the-scenes member of the Gravity team. Mark is a videographer, video editor, and all around media specialist. He's both an expert storyteller and tech...
Congratulations to our client, Shenandoah Valley Organic, on five years of improving the lives of farmers, chickens, and home cooks. In 2012, the Founders of Shenandoah Valley Organic (SVO)...
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...
These days I don't always want to carry my bulky DSLR around and there are times when my DSLR with a big lens can disrupt a great photographic moment. Fortunately, modern smart phones now have...
Although we're only one month into the new calendar year, the marketing and branding industry continues to make noticeable changes for both consumers and marketing professionals. Below, you can...
Acoustical Sheetmetal Company Case Study"We hired Gravity Group to create content that would highlight our products, people, and facilities. Gravity Group has been an outstanding partner — they’ve...
Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.
Back in the early 2000s website era of skip intro buttons and weird animations, Andy Crestodina was breaking into the world of content marketing. With the founding of Orbit Media Studios Inc. he...
Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...
Here are some updates on what the marketing and branding industry has been up to! Instagram will be launching two new features: a "Mute" function and a "You're All Caught Up" message. Mute is a...
Email can be an effective component in your marketing and communication strategy by creating an opportunity for an ongoing conversation with your audience. If done correctly, this conversation can...
Lights, Camera, Content Driving Success with a Content Marketing Strategy The ultimate guide to outlining your own content marketing strategy Usually, when your audience becomes aware of your brand,...
You have goals. You have objectives. You have dreams for your branding and marketing. We’re going to make them happen. Let’s work together.