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Kayla Walters

Kayla Walters LinkedIn Content SpecialistBack to Our PeopleAs a bookworm and people-person, Kayla loves storytelling and making genuine connections. She’s passionate about the endless ways companies...

Confusing Brand with Brand Identity

I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”.  This was surprising to me on two levels.  First, the consultant...

Six-Second Storytelling

Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....

Privacy Policy

Privacy Policy Gravity Group Privacy Policy Last Updated on: December 8, 2022 Gravity Group recognizes the privacy rights of online visitors to our site www.gravitygroup.com and the...

Client Testimonials

Client Testimonials"Acoustical Sheetmetal broadened its focus to gain market share and knew it was critical to have a social media presence. In conjunction with the grand opening of our new...

Marketing

Nationally-Recognized Full-Service Marketing Agency Ideas. Execution. Teamwork.More Than Placing Ads. Positioning You For Growth. Marketing is complex. We make it easy.You have to balance your...

Taylor Martin

Taylor MartinLinkedIn Communications CoordinatorBack to Our PeopleIf there’s one thing Taylor is used to, it’s thinking on her feet. Between her large family and customer-service experience, you...

Marketing for Manufacturers

Grow Your Manufacturing Business with Proven Marketing Strategies From marketing strategy to graphic design and video production, we can help you grow your business. Between business development,...

Decoding Digital Marketing

As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital campaign. But what is digital marketing, and where do you start? What Is...

The Get Started Guide for Successful Web Projects

Starting a web project can be overwhelming, and it can be difficult to know where to begin. Although each project is unique, we've found that the best way to ensure that a website meets your needs...

Mark’s Favorite Video Tech of 2016

2016 has been another exciting year for imaging technology and while there were certainly a lot of advances and new exciting products released, below are my personal favorites. Drones Across the...

Content Marketing

Content Strategy, Creation, and Execution Educate. Inspire. Entertain. Engage.Create Content That Connects How do you connect with your audience? It’s not by selling them your products: it’s by...

Why Video Marketing is Important for Your Brand

Video is a form of media that has taken the digital landscape by storm in recent years. But more like a calm storm on a dry summer day: it's just what we need. Consumers are gravitating...

Dodge and Anchorman: Win-Win Cross Marketing!

It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film...

A Conversation with George Tannenbaum

Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum. For...

Supercharge Your Marketing Game with Roadmaps

A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...

Mark Fenton

Mark FentonLinkedIn Media Production CoordinatorBack to Our PeopleMark is a creator. And while he may have dabbled in pottery and sculpture once upon a time, nowadays he creates the visuals which...

Riley Swartzendruber

Riley SwartzendruberLinkedIn Media ProducerBack to Our PeopleRiley has the drive to tell stories, so much so that he trekked up Mount Kilimanjaro with 30+ pounds of camera equipment to document the...

Accessibility Statement

Accessibility Statement — Gravity Group URL: https://www.gravitygroup.com/ Gravity Group is committed to ensuring digital accessibility for people with disabilities. We are continually improving the...

7 Ways to Improve Your Email Marketing

Email can be an effective component in your marketing and communication strategy by creating an opportunity for an ongoing conversation with your audience. If done correctly, this conversation can...

Telling Your Brand Story

Stories are what move people and drive them to participate, believe, and often buy. A clear and compelling brand story is crucial to your company’s growth and success. How do you establish your...

Experience Your Marketing

I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages,...

Our People

Our People We’re not like most marketing agencies. Here’s what sets us apart: we create unique-to-you marketing solutions built around your challenges, your audience, your goals. Only that kind of...

Our Approach

You get a partner, not a pre-made plan Unique brand, marketing, and video solutions built around your challenges, your audience, your goals.Brand | Marketing | VideoA Partnership Customized to You...

7 Essential Books for Business Leaders

Great marketing is informed by many disciplines—art, theater, psychology, sales, design, sociology—and I could list plenty more. Here is a ‘must read list’ of some of the best...

Results powered by Integrated Marketing

About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results...

Let’s Give Marketing a Good Name

Marketing sometimes gets a bad name, and I understand why. Often, it's used in disingenuous ways - to manipulate and to misdirect. That said, organizations need to market in order to survive and...

Home

Full-Service Brand and Marketing Comprehensive. Collaborative. Creative. We’re Your Long-Term Partners in Better Marketing.See inside our studio “Gravity Group excels at the details. Our commercials...

Effective Content Marketing

What is Content marketing?  It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc.  The brand is the publisher and often offers...

3 Marketing Lessons from the SuperBowl

I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...

Storytelling for Brands

Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what...

Driving Success With A Content Marketing Strategy

Lights, Camera, Content Driving Success with a Content Marketing Strategy The ultimate guide to outlining your own content marketing strategy Usually, when your audience becomes aware of your brand,...

Know Your Audience. And Speak to It.

Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and...

Tips for Creating A Marketing Plan

Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing...

5 Steps for Creating a Marketing Plan

Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...

Visual Weight Matters in Marketing

Visual weight – a term you didn't know you knew. It's a concept that is so deeply embedded in design and marketing that it often goes unnoticed, but in this post I'm going to shine a light on it,...

The Pros and Cons of RAW Capable Video Cameras

There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...

Why Content Is Key to SEO

Every industry has its own lingo, an alphabet soup of acronyms that are tossed around like chips at a casino. For digital marketers, the fun is taken to an all-new level because you have to know...

Jillie’s Adoption Story

I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you...

Can You Disconnect?

Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...

Three Benefits of Digital Marketing

You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and...

Winter Snow Photography Tips for Smartphones

Winter is my favorite time of year for many reasons, one of which is photography in the snow. Snow and ice can magically transform even the dullest of environments into something magical. For me, it...

Meet Mark Fenton, Videographer

Here's a chance to meet an essential behind-the-scenes member of the Gravity team. Mark is a videographer, video editor, and all around media specialist. He's both an expert storyteller and tech...

Happy Birthday, SVO!

Congratulations to our client, Shenandoah Valley Organic, on five years of improving the lives of farmers, chickens, and home cooks. In 2012, the Founders of Shenandoah Valley Organic (SVO)...

Website Development 101: Learn the Lingo

Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really...

Gravity Group Recognized by Adweek

I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your...

Dana Vanderveer

Dana VanderveerLinkedIn Digital Marketing SpecialistBack to Our PeopleEver since Dana fell in love with marketing she’s worked to use that passion to help others. Her mission: learn everything she...

Steve Gilman

Steve GilmanLinkedIn President, Brand StrategistBack to Our PeopleWe’re not trying to brag, but – Steve founded one of the best small marketing agencies in America, per AdWeek (ahem, that would be...

What is Brand Architecture?

Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...

SRMH Case Study

Sentara RMH Medical Center Case Study“Gravity Group brings unique ideas to address our marketing and advertising needs at Rockingham Memorial Hospital. Their end products are fresh and...

Video

Full-Service Video Production To Connect With Your Audience From web videos and commercials to corporate training videos and everything in between, we’ll get your message in front of the right...

Meet Steve Gilman, President & Brand Strategist

If you have worked with us on Brand Strategy, you're likely familiar with Steve Gilman, our President and Brand Strategist. Here's a chance to go behind the scenes with Gravity's founder: learn how...

Brand Story Podcast

A Brand’s Purpose featuring Patricia Corsi

Global Chief Marketing and Digital Officer at Bayer Consumer Health

A Brand’s Purpose

Times have changed in the world of marketing. While collaboration and innovation have always been hallmarks of excellent marketing — and marketers — this new era is requiring something deeper of us...

Episode 18

What is Brand Storytelling?

Here at Gravity Group we consider ourselves "Brand Storytellers" for the companies and organizations we work with. To dig into what that means, I conducted interviews with team members Steve Gilman,...

Brand Story Podcast

Building Brand Value featuring Carolyn Walker

CEO and Managing Partner of Response Marketing

Building Brand Value

Your brand reputation goes beyond marketing campaigns and product messaging. It’s every touch point, every interaction your audience has with your brand, including your frontline employees. As...

Episode 50

5 Tips for Marketing Your Non-Profit

Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...

Using Typography to Convey Emotion

Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...

So what’s this “Brand Challenge” thing?

With our 1st annual Brand Challenge, we’re challenging you - our hometown readers, clients and friends - to take a little time and nominate a small nonprofit that needs brand or marketing help.  If...

How Empathic Leaders Build Authentic Brands

“... In one company I was over-delivering every year. Then in the other company… I was busy just making sure I wasn’t getting stabbed in the back.” Dalia Feldheim The way leaders treat their...

Meet Ros O’Brien, Gravity Marketing

Here’s another chance to meet an essential behind-the-scenes member of the Gravity team. Ros is a writer, editor, graphic and web designer. She manages Gravity's internal marketing and helps as...

Branding

Brand Strategy Designed to Help You Grow Your Business We help you identify the "why" and "what" of your business that matters most to your customers.Brand Story VideoAcoustical Sheetmetal...

Picture This: Instagram and Your Brand

It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...

Brand Story Podcast

Art of Brand Experience featuring Sarah Moore

Senior Vice President Marketing at MGM Resorts International

Art of Brand Experience

When March 2020 hit and the COVID Era was ushered in seemingly overnight, no industry was left unscathed. However, few were hit as hard as the hospitality and entertainment industries. And few...

Episode 21

Dog Tested. Dog Approved.

Note: This blog post was kindly transcribed for Jillie (one of our office dogs) by her owner, Lindsey.  Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals...

Brand Story Podcast

Season 1 Favorite Moments featuring Steve Gilman

In this episode, our president, Steve Gilman, revisits some of his favorite moments from past Brand Story episodes to discuss branding, marketing, and leadership.

Season 1 Favorite Moments

Over the past year, we’ve spoken with leaders from a wide range of industries, and each guest has brought their extensive knowledge to the program so that our listeners can learn from their...

Episode 28

Marcy Holbert

Marcy HolbertLinkedIn Marketing and Operations AssistantBack to Our PeopleIf there was ever someone who epitomized the balance of creativity and organization, it would be Marcy. After graduating...

ASC Case Study

Acoustical Sheetmetal Company Case Study"We hired Gravity Group to create content that would highlight our products, people, and facilities. Gravity Group has been an outstanding partner — they’ve...

Blog

Gravity Blog Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.Connect with Taylor! Collaborate With Someone Who Cares About Your Future You have...

RBI Case Study

Riddleberger Brothers, Inc. Case Study “Gravity has brought their many creative talents to our social media platforms, they helped us form an in-house social media committee with key folks from our...

Branding for Nonprofits

Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He...

5 Steps to Social Media Success

Facebook, LinkedIn, TikTok, Instagram – the social media platforms just keep growing. One viral post can have you rethinking your entire social media strategy only to find out you had more...

Get Creative with the Gravity Team

We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...

Lindsey Laughlin

Lindsey LaughlinLinkedIn Vice President, Marketing StrategistBack to Our PeopleLindsey had planned to become a forensic scientist, but luckily for us, she became a marketer instead. Solving problems...

5 SEO Myths

After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless...

Brand Story Podcast

Leveraging Your Humanity featuring David J.P. Fisher

Author of "Networking in the 21st Century" and President of RockStar Consulting

Leveraging Your Humanity

Human beings were wired for connections. No matter how much new technology is introduced, the biggest differentiator between success and failure is going to come down to forming that human...

Episode 73

The Soda Wars

Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the...

Meet Jillie

I’ve never been as excited to write a blog post as I am to write this one – because I get to introduce you to Jillie, our new office dog. It’s no secret that everyone at Gravity loves animals,...

How We Used Illustrated Characters to Reach Kids

If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that...

Brand Gut Check

In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative,...

Brand Story Podcast

Be First Second featuring Khalil Garriott

Director of Branded Content and Executive Editor at James Madison University

Be First Second

After spending 14 years in the competitive field of sports marketing at the NFL and Red Bull, Khalil returned to his alma mater to lead a team of content marketers all dedicated to advancing the JMU...

Episode 7

Turn Your Game Around

If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my...

Designing for the Medium

It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...

Podcast

Brand Story Podcast The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they're making on the...

Subscribe to Our Newsletter

Subscribe to Our NewsletterJoin Fellow Brand Leaders Get the latest industry trends and updates from the Gravity team. Each email includes: Tips and insights about branding,...

Gravity Group’s 2014 Brand Challenge

At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each...

Contact Us

Contact Us We’d love to talk shop with you. Call us at 540-433-3071 and tell us about your marketing challenges or you can use this handy-dandy form below, because we like making things easy for...

Brand Story Podcast

A Culture of Learning featuring Joseph McBee

Senior Instructional Designer and e-Learning Specialist at Canon

A Culture of Learning

When was the last time you took the time to learn something new? Whether you’re reading a book, watching a video, or taking a class, continuous learning is just meant to happen in your free time....

Episode 78

We’re kicking off our 2012 Brand Challenge

It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner,...

Lindsey Laughlin on Client Partnership

I recently interviewed Lindsey Laughlin - Digital Marketing & Operations Director - on the topic of client partnership, and how that differs from "just doing a job." Some comments have been...

Managing PPC: Google AdWords Explained

You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...

Perspective Is Everything

In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle...

Moving Beyond The Safe Shot

Let me paint a scenario I've come across several times in the past few years. I'm on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad...

Take the Shot

There are many learning styles, and over the years I’ve discovered that I learn best by doing. I can memorize facts and statistics after hearing or reading them, but to me, nothing beats rolling up...

3 Tips for a Better Monday

What’s the first thing that comes to mind when you think of Mondays? For most people, it’s dread. It starts on Sunday evening. You start to feel anxious at the thought of returning to work, and by...

The Essential Role of Curiosity

One of the most important things I do as Media Specialist at Gravity Group is to read. This may seem odd, but in the technology field, advancement is fast and I have to know what is going on....

Don’t Miss the Big Picture

One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There's just something about watching baby ducks play in the water or seeing the vibrant colors of...

Highlights from 2014

It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people...

Brand Story Podcast

The Value of Brand featuring Michael Smith

Director of Brand and Creative Content at Fountain

The Value of Brand

How do you determine the value of your brand? Sometimes it’s hard to quantify. Things like brand affiliation, attributes, and awareness are metrics you can use to help measure, but even that can be...

Episode 38
Brand Story Podcast

The Healthy Skeptic featuring Scott Witthaus

Film and Video Editorial, Faculty - Brandcenter at VCU

The Healthy Skeptic

Scott Witthaus, managing partner of Low Country Creative, has seen the field of video production change greatly over his 35-year career, and he has some advice for all the visual storytellers out...

Episode 1

The Key to Increasing Sales: Ask Questions

Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales...

We Love Our Office Dogs

If you have visited our Facebook page, you may have noticed quite a few photos of dogs in the office. We are fortunate enough to provide a pet-friendly workplace and we love it. I recently added to...

Brand Story Podcast

Assembling a Brand featuring Emmanuel Probst

Global Lead: Brand Thought-Leadership at Ipsos

Assembling a Brand

Starbucks, Apple, Star Wars – what do these three brands have in common? They were all developed after taking an idea that already existed and repurposing it for today’s consumer. We often think...

Episode 61
Brand Story Podcast

Creative Optimism featuring Lauren Smith

Executive Creative Director at 72andSunny

Creative Optimism

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. Maybe the thought of a day like that makes you smile. That’s the feeling the ad...

Episode 79

Gravity’s Guide to a Happy and Productive Office

As people continue to return to their offices this year, we thought it would be helpful to share ways to create a happy and productive office environment. Over the years, we've adopted practices we...

5 Ways to Make Sure Your Video Stands Out

At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...

What I Learned When I Disconnected

In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me...

Collaborate With Someone Who Cares About Your Future

You have goals. You have objectives. You have dreams for your branding and marketing. We’re going to make them happen. Let’s work together.

Connect with us today