Kayla Walters
Kayla Walters LinkedIn Content SpecialistBack to Our PeopleAs a bookworm and people-person, Kayla loves storytelling and making genuine connections. She’s passionate about the endless ways companies...
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Kayla Walters LinkedIn Content SpecialistBack to Our PeopleAs a bookworm and people-person, Kayla loves storytelling and making genuine connections. She’s passionate about the endless ways companies...
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant...
Even if you’ve never heard of "Bumper Ads", you’ve likely seen them precede a YouTube video. We've all exhaled an audible groan as a long non-skippable ad played before our favorite cat video....
Privacy Policy Gravity Group Privacy Policy Last Updated on: December 8, 2022 Gravity Group recognizes the privacy rights of online visitors to our site www.gravitygroup.com and the...
Client Testimonials"Acoustical Sheetmetal broadened its focus to gain market share and knew it was critical to have a social media presence. In conjunction with the grand opening of our new...
Nationally-Recognized Full-Service Marketing Agency Ideas. Execution. Teamwork.More Than Placing Ads. Positioning You For Growth. Marketing is complex. We make it easy.You have to balance your...
Taylor MartinLinkedIn Communications CoordinatorBack to Our PeopleIf there’s one thing Taylor is used to, it’s thinking on her feet. Between her large family and customer-service experience, you...
Grow Your Manufacturing Business with Proven Marketing Strategies From marketing strategy to graphic design and video production, we can help you grow your business. Between business development,...
As a marketer, there’s a good chance you’ve had your CEO or internal stakeholders stop by your office and request a digital campaign. But what is digital marketing, and where do you start? What Is...
When I’m chasing my tail on a creative project, like a website or logo, I usually have to force myself to forget about the project for a while and look around for inspiration in odd places. This...
Starting a web project can be overwhelming, and it can be difficult to know where to begin. Although each project is unique, we've found that the best way to ensure that a website meets your needs...
2016 has been another exciting year for imaging technology and while there were certainly a lot of advances and new exciting products released, below are my personal favorites. Drones Across the...
Content Strategy, Creation, and Execution Educate. Inspire. Entertain. Engage.Create Content That Connects How do you connect with your audience? It’s not by selling them your products: it’s by...
Video is a form of media that has taken the digital landscape by storm in recent years. But more like a calm storm on a dry summer day: it's just what we need. Consumers are gravitating...
It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film...
I once worked in an office where everyone spoke in buzzwords and there were meetings about meetings. It got to the point that we actually played Buzzword Bingo on conference calls so that we...
Gravity Group President Steve Gilman had the pleasure of sitting down and talking with a true veteran of the advertising industry and an absolute icon of copy and copywriting, George Tannenbaum. For...
A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...
CEO, Counselor, Consultant
Leadership takes more than just having a good work ethic. It takes humility and self-awareness. It’s important for leaders to understand their own behaviors, strengths, and weaknesses to better...
Mark FentonLinkedIn Media Production CoordinatorBack to Our PeopleMark is a creator. And while he may have dabbled in pottery and sculpture once upon a time, nowadays he creates the visuals which...
Riley SwartzendruberLinkedIn Media ProducerBack to Our PeopleRiley has the drive to tell stories, so much so that he trekked up Mount Kilimanjaro with 30+ pounds of camera equipment to document the...
Accessibility Statement — Gravity Group URL: https://www.gravitygroup.com/ Gravity Group is committed to ensuring digital accessibility for people with disabilities. We are continually improving the...
As Marketers we often wear many hats, and it's easy to get caught up doing things the way they've always been done. But if we're not willing to keep up-to-date and take advantage of new...
Email can be an effective component in your marketing and communication strategy by creating an opportunity for an ongoing conversation with your audience. If done correctly, this conversation can...
Stories are what move people and drive them to participate, believe, and often buy. A clear and compelling brand story is crucial to your company’s growth and success. How do you establish your...
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages,...
Our People We’re not like most marketing agencies. Here’s what sets us apart: we create unique-to-you marketing solutions built around your challenges, your audience, your goals. Only that kind of...
You get a partner, not a pre-made plan Unique brand, marketing, and video solutions built around your challenges, your audience, your goals.Brand | Marketing | VideoA Partnership Customized to You...
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results...
Marketing sometimes gets a bad name, and I understand why. Often, it's used in disingenuous ways - to manipulate and to misdirect. That said, organizations need to market in order to survive and...
Full-Service Brand and Marketing Comprehensive. Collaborative. Creative. We’re Your Long-Term Partners in Better Marketing.See inside our studio “Gravity Group excels at the details. Our commercials...
It’s that time of year when the busyness of the holidays has faded, you’ve settled back into the routine of 5-day work weeks, and a year’s worth of marketing efforts stretch in front of you,...
What is Content marketing? It’s most often defined as digital media, video content, and assets such as websites, blogs, newsletters, white papers, etc. The brand is the publisher and often offers...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...
Brand Storytelling. You’ve probably heard the term before, but what exactly does it mean? Every brand, product, and service has a story. Something that shapes who/what they are and why they do what...
Lights, Camera, Content Driving Success with a Content Marketing Strategy The ultimate guide to outlining your own content marketing strategy Usually, when your audience becomes aware of your brand,...
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and...
Believe it or not, the New Year is just around the corner, just beyond the hustle and bustle of seasonal activities and holidays. Is your business ready? Now is the time to outline your marketing...
Marketing isn’t like the movies – it’s not all glitzy TV shoots and happy hours. It’s complex. And if you’re reading this, you’ve probably experienced that firsthand. While not that long ago a...
The era of making exaggerated product claims is long dead - at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected,...
Visual weight – a term you didn't know you knew. It's a concept that is so deeply embedded in design and marketing that it often goes unnoticed, but in this post I'm going to shine a light on it,...
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...
Every industry has its own lingo, an alphabet soup of acronyms that are tossed around like chips at a casino. For digital marketers, the fun is taken to an all-new level because you have to know...
I feel lucky to share our second adoption story with you - meet my wonderful pup, Jillie. You may have seen her around the office - she's excited to be Gravity's official greeter - or maybe you...
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...
Here are some updates on what the marketing and branding industry has been up to! For the first time ever, Pepsi has overtaken Coke as the Effie Award's Most Effective Brand. This is notable, as...
You know that feeling you get when you unwrap a gift and what’s inside isn’t what you were expecting. You try to freeze the smile on your face so that the look of disappointment doesn’t register and...
Winter is my favorite time of year for many reasons, one of which is photography in the snow. Snow and ice can magically transform even the dullest of environments into something magical. For me, it...
Here's a chance to meet an essential behind-the-scenes member of the Gravity team. Mark is a videographer, video editor, and all around media specialist. He's both an expert storyteller and tech...
Congratulations to our client, Shenandoah Valley Organic, on five years of improving the lives of farmers, chickens, and home cooks. In 2012, the Founders of Shenandoah Valley Organic (SVO)...
Every profession has it’s own lingo, and I’ve found over the years that many so-called experts use jargon and buzzwords to confuse clients into thinking they’re more knowledgeable than they really...
Assistant Vice President & Marketing Director at Pendleton Community Bank
If you aren’t being authentic with your marketing, you’re playing the losing game. While this is true for any size business, it’s especially important for local, community businesses, where your...
I’ll let you in on a little secret – we love working with our clients. It’s true! Those of you who have worked with us know that we’re passionate about finding what’s unique and special about your...
Dana VanderveerLinkedIn Digital Marketing SpecialistBack to Our PeopleEver since Dana fell in love with marketing she’s worked to use that passion to help others. Her mission: learn everything she...
Steve GilmanLinkedIn President, Brand StrategistBack to Our PeopleWe’re not trying to brag, but – Steve founded one of the best small marketing agencies in America, per AdWeek (ahem, that would be...
Brand Architecture is a system that organizes brands, products, and services to help customers access and relate to a brand. It helps structure a brand portfolio so that customers can easily tell...
Sentara RMH Medical Center Case Study“Gravity Group brings unique ideas to address our marketing and advertising needs at Rockingham Memorial Hospital. Their end products are fresh and...
Full-Service Video Production To Connect With Your Audience From web videos and commercials to corporate training videos and everything in between, we’ll get your message in front of the right...
Here are some updates on what the marketing and branding industry has been up to! Instagram will be launching two new features: a "Mute" function and a "You're All Caught Up" message. Mute is a...
If you have worked with us on Brand Strategy, you're likely familiar with Steve Gilman, our President and Brand Strategist. Here's a chance to go behind the scenes with Gravity's founder: learn how...
Global Chief Marketing and Digital Officer at Bayer Consumer Health
Times have changed in the world of marketing. While collaboration and innovation have always been hallmarks of excellent marketing — and marketers — this new era is requiring something deeper of us...
Although we're only one month into the new calendar year, the marketing and branding industry continues to make noticeable changes for both consumers and marketing professionals. Below, you can...
CEO and Chief Creative Officer of The Craftsman Agency
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience....
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Many executives and business owners don't think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance,...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Content Marketer, Herra Communications
“We can’t post about XYZ, we posted about that last week." How often do we think about or hear this phrase? We want to make sure our messages are seen, but we don’t want to nag our customers. We...
Here at Gravity Group we consider ourselves "Brand Storytellers" for the companies and organizations we work with. To dig into what that means, I conducted interviews with team members Steve Gilman,...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
CEO and Managing Partner of Response Marketing
Your brand reputation goes beyond marketing campaigns and product messaging. It’s every touch point, every interaction your audience has with your brand, including your frontline employees. As...
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...
Font choice, much like color choice, is an important part of both graphic design and branding that can completely change the tone of a piece of content. While font size provides a visual structure...
Effective logo design requires a combination of intuition and strategy. I love this quote about how the two work together: “...by combining the intuitive immediacy of symbols and metaphors with...
With our 1st annual Brand Challenge, we’re challenging you - our hometown readers, clients and friends - to take a little time and nominate a small nonprofit that needs brand or marketing help. If...
“... In one company I was over-delivering every year. Then in the other company… I was busy just making sure I wasn’t getting stabbed in the back.” Dalia Feldheim The way leaders treat their...
Here’s another chance to meet an essential behind-the-scenes member of the Gravity team. Ros is a writer, editor, graphic and web designer. She manages Gravity's internal marketing and helps as...
Brand Strategy Designed to Help You Grow Your Business We help you identify the "why" and "what" of your business that matters most to your customers.Brand Story VideoAcoustical Sheetmetal...
It’s easy to picture why Instagram is crucial for a marketer’s everyday media mix. Although every social media platform has its benefits, I have recently been most excited to use Instagram — both...
Catch up on what the marketing and branding industry has been up to! Google removed nearly double the amount of “bad ads” from its digital conduit from the previous year. Google is making an effort...
Senior Vice President Marketing at MGM Resorts International
When March 2020 hit and the COVID Era was ushered in seemingly overnight, no industry was left unscathed. However, few were hit as hard as the hospitality and entertainment industries. And few...
Note: This blog post was kindly transcribed for Jillie (one of our office dogs) by her owner, Lindsey. Have you seen the new Subaru commercials? They’re my favorite! Finally, a company that appeals...
Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.
Back in the early 2000s website era of skip intro buttons and weird animations, Andy Crestodina was breaking into the world of content marketing. With the founding of Orbit Media Studios Inc. he...
Every brand has the dream of ranking on the first page of Google. Even better, in the number one spot. As consumers face a larger sea of content than ever before, gaining website traffic...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
In this episode, our president, Steve Gilman, revisits some of his favorite moments from past Brand Story episodes to discuss branding, marketing, and leadership.
Over the past year, we’ve spoken with leaders from a wide range of industries, and each guest has brought their extensive knowledge to the program so that our listeners can learn from their...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
From higher education and marketing to hospitality and communication, this past season of Brand Story brought together professionals from various industries to share what they’ve learned during...
Marcy HolbertLinkedIn Marketing and Operations AssistantBack to Our PeopleIf there was ever someone who epitomized the balance of creativity and organization, it would be Marcy. After graduating...
Acoustical Sheetmetal Company Case Study"We hired Gravity Group to create content that would highlight our products, people, and facilities. Gravity Group has been an outstanding partner — they’ve...
Gravity Blog Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.Connect with Taylor! Collaborate With Someone Who Cares About Your Future You have...
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns,...
Riddleberger Brothers, Inc. Case Study “Gravity has brought their many creative talents to our social media platforms, they helped us form an in-house social media committee with key folks from our...
Gravity Group’s Creative Director, Christian Perritt, recently presented “Branding for Nonprofits” as part of the Nonprofit Institute’s Lunch and Learn series at James Madison University. He...
Facebook, LinkedIn, TikTok, Instagram – the social media platforms just keep growing. One viral post can have you rethinking your entire social media strategy only to find out you had more...
We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...
Lindsey LaughlinLinkedIn Vice President, Marketing StrategistBack to Our PeopleLindsey had planned to become a forensic scientist, but luckily for us, she became a marketer instead. Solving problems...
After talking with clients about ways to optimize their websites and swapping stories with other SEO consultants, I’ve noticed a few misconceptions about search engine optimization (SEO), regardless...
Author of "Networking in the 21st Century" and President of RockStar Consulting
Human beings were wired for connections. No matter how much new technology is introduced, the biggest differentiator between success and failure is going to come down to forming that human...
Founder of Authentic Avenue
From its inception in the mid-2000s to now, podcasts have not only exploded but have evolved as well. And when it comes to its effect on the brands that have decided to implement them as a strategic...
I’ve never been as excited to write a blog post as I am to write this one – because I get to introduce you to Jillie, our new office dog. It’s no secret that everyone at Gravity loves animals,...
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that...
Executive Advisor, CPG Brands
Building a brand is all about balance. You have to balance your brand storytelling with your product marketing, your revenue and sales with general awareness. So how do you do it and where do you...
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative,...
Director of Strategy at BRC Imagination Arts
Define your audience. Be genuine. Tell your story. Maya’s advice for crafting your brand and marketing messages isn’t new, and yet it’s still so common to miss the mark. Your audience is too broad....
Director of Branded Content and Executive Editor at James Madison University
After spending 14 years in the competitive field of sports marketing at the NFL and Red Bull, Khalil returned to his alma mater to lead a team of content marketers all dedicated to advancing the JMU...
If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my...
It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...
Brand Story Podcast The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they're making on the...
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are...
Subscribe to Our NewsletterJoin Fellow Brand Leaders Get the latest industry trends and updates from the Gravity team. Each email includes: Tips and insights about branding,...
At Gravity Group, we’re very proud to announce our Brand Challenge for 2014! In the past, Gravity Group’s Nonprofit Brand Challenge has consisted of us partnering with a single local nonprofit each...
Contact Us We’d love to talk shop with you. Call us at 540-433-3071 and tell us about your marketing challenges or you can use this handy-dandy form below, because we like making things easy for...
Director of Market Insights at Seismic
Picture this. Your company has posted something on LinkedIn they wish to promote, so they request every employee to share it. Soon your feed is flooded with multiple copies of the same message, and...
Co-Founder at FlyteVu
There’s a difference between liking your work, and being proud of it. As jobs and companies evolve, it’s important to keep the ‘why’ in mind. For Laura Hutfless, that ‘why’ was the baseline for...
Content Creator, Influencer
With over two million TikTok followers and a growing LinkedIn audience, Maayan’s career journey has been anything but ordinary. After surviving a gas explosion and living in an RV, she used the...
Senior Instructional Designer and e-Learning Specialist at Canon
When was the last time you took the time to learn something new? Whether you’re reading a book, watching a video, or taking a class, continuous learning is just meant to happen in your free time....
It’s hard to believe that it’s been a year since we kicked off our first “official” Brand Challenge. We’re excited with the results from 2011, where we collaborated with that year’s winner,...
President of Harrington Communications
It was a leap of faith when Jay left his corporate law job to become an entrepreneur twice over. As president of a marketing agency for attorneys and other service professionals, Jay grew his...
I recently interviewed Lindsey Laughlin - Digital Marketing & Operations Director - on the topic of client partnership, and how that differs from "just doing a job." Some comments have been...
These days, it’s rare to find a business with social accounts that are managed by just one person. Although one person is generally responsible for making sure a strategy is in place and implemented...
You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...
In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle...
Let me paint a scenario I've come across several times in the past few years. I'm on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad...
There are many learning styles, and over the years I’ve discovered that I learn best by doing. I can memorize facts and statistics after hearing or reading them, but to me, nothing beats rolling up...
What’s the first thing that comes to mind when you think of Mondays? For most people, it’s dread. It starts on Sunday evening. You start to feel anxious at the thought of returning to work, and by...
One of the most important things I do as Media Specialist at Gravity Group is to read. This may seem odd, but in the technology field, advancement is fast and I have to know what is going on....
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There's just something about watching baby ducks play in the water or seeing the vibrant colors of...
Vice President and Marketing Strategist at Gravity Group
As companies continue to reevaluate their business structure and offerings, it’s important for marketers to adapt with them. So for Lindsey Laughlin, taking an online Harvard business course in...
It’s hard to believe that another year has passed – is it just me, or does time seem to move faster as you get older? During the past week, I’ve taken time to reflect on 2014 and the amazing people...
Director of Brand and Creative Content at Fountain
How do you determine the value of your brand? Sometimes it’s hard to quantify. Things like brand affiliation, attributes, and awareness are metrics you can use to help measure, but even that can be...
CEO at The Martin Agency
In today’s world, 84% of advertising goes unnoticed. It’s a shocking statistic that’s led advertisers to adapt their strategies and discover new ways to become relevant. Nowadays it’s more about...
Content Creator, Food Marketer
Tacos from Mariscos. Lobster from Palette Tea Lounge. Beef Noodle Soup from Shang Artisan Noodle. Las Vegas has no shortage of food choices, and Philip has them all at his fingertips. As a content...
CEO of Soulsight
Maintaining a fresh brand identity is like walking a tightrope—how do you stay relevant without losing your essence? It all ties back to emotions. 70% of our decision-making is made unconsciously...
They say a picture is worth a thousand words, but what about just a color? There’s a science behind which colors provoke certain emotions and each color can say a lot more than you might think. Why...
When was the last time you gave a customer or client your undivided attention? One of our most crucial professional skills is effective listening, and yet it seems like so many people don’t know how...
Film and Video Editorial, Faculty - Brandcenter at VCU
Scott Witthaus, managing partner of Low Country Creative, has seen the field of video production change greatly over his 35-year career, and he has some advice for all the visual storytellers out...
Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales...
At Gravity, we've been composting our food waste for over a year and a half in an effort to reduce our carbon footprint. Since we started our composting program, we've significantly decreased our...
If you have visited our Facebook page, you may have noticed quite a few photos of dogs in the office. We are fortunate enough to provide a pet-friendly workplace and we love it. I recently added to...
Founder of Shenandoah Valley Angel Investors
George helped pull a community’s largest employer through dire straits and back on the road to success. In recognizing the larger overall effect that his actions as CEO would make on the community...
Global Lead: Brand Thought-Leadership at Ipsos
Starbucks, Apple, Star Wars – what do these three brands have in common? They were all developed after taking an idea that already existed and repurposing it for today’s consumer. We often think...
Executive Creative Director at 72andSunny
When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. Maybe the thought of a day like that makes you smile. That’s the feeling the ad...
Senior Writer at The Martin Agency
From concept to commercial, Ken Marcus, Senior Writer at The Martin Agency, plays a major role in campaigns for brands like GEICO and Sling. But he would be the first to say that the end result —...
Chief George Officer of GeorgeCo.
George Tannenbaum’s resume speaks for itself. He is a true veteran of the advertising industry and an absolute icon of copy and copywriting. For the last 37+ years, he’s been making his name widely...
As people continue to return to their offices this year, we thought it would be helpful to share ways to create a happy and productive office environment. Over the years, we've adopted practices we...
Founding Partner and CEO, Managing Partner and Chief Growth Officer, Brand Federation
It all comes back to Brand. We talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that...
At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...
That title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it...
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me...